Réseau Entreprendre Bruxelles: Recruiting entrepreneurs to a network
A dynamic membership landing page for a Brussels entrepreneurs' network, a conversion-focused front end integrated into WordPress.
- Client
- Réseau Entreprendre Bruxelles
- Role
- Frontend & WordPress integration
A dynamic membership landing page for a Brussels entrepreneurs' network, a conversion-focused front end integrated into WordPress.
Réseau Entreprendre Bruxelles is a Brussels network that supports entrepreneurs. The brief was a landing page built to convince entrepreneurs to join as members by presenting the network's values and advantages, and putting them in touch.
The challenge
A membership pitch in a single page: communicate the network's values and benefits in a lively, welcoming way, and turn interest into contact, all on a foundation reliable enough to run and update without friction.
What we built
Delivered at Cherry Pulp:
- A dynamic, conversion-focused landing page presenting the network's advantages and values
- A contact and membership-enquiry flow
- A WordPress integration that lets the team run and update the site themselves
My role
I worked on the frontend, and on the WordPress integration and setup: building the landing page's front end, wiring it into WordPress, and getting the site stood up and running.
The interesting part
A conversion-focused landing page has to feel lively and hand-crafted, yet still live inside WordPress so the team can keep editing it. The interesting part was the integration: translating a dynamic, single-page design into WordPress cleanly (and setting the site up), so it stayed both persuasive to visitors and maintainable for the network, rather than a bespoke page nobody could touch.
Outcome
The network got a friendly, persuasive front door for recruiting members: a conversion-focused landing page, integrated into WordPress so the team could keep it current.