Daoust: Four brand sites on one shared platform

# Daoust: Four brand sites on one shared platform

#wordpress#api#frontend#integration

A multi-site WordPress platform sharing a single theme across daoust.be, daconnect.be, dahome.be, and dajobs.be, wired into a distributed API that ties them together.

client: Daoustrole: Shared WordPress theme & API integration layer

Daoust is a Belgian HR and employment group: staffing, titres-services household help, and career management. Its presence spans four sites (daoust.be, daconnect.be, dahome.be, and dajobs.be) that needed to look and feel like one family.

The challenge

Four brands, four sites, one identity. Each site has its own audience and content, but they had to share a consistent design and avoid being maintained as four disconnected codebases, with data flowing between them and a backend platform.

What we built

Delivered at Cherry Pulp:

• Four sites (daoust.be, daconnect.be, dahome.be, dajobs.be) built on a single shared WordPress theme
• A Laravel application alongside them
• A distributed API connecting the sites and services

My role

I built the shared WordPress theme that unifies the four sites, and implemented the integrations wiring those sites into the distributed API: the links that let content and data flow between the sites and the platform. I didn't work on the Laravel application or the API itself; my part was the connective layer between the websites and it.

The interesting part

A single WordPress theme serving four distinct brand audiences is a specificity problem: the theme has to be flexible enough to express each brand individually, but structured enough that changes don't cascade unpredictably across all four sites. The integration layer added a second axis of complexity: frontend templates had to remain stable as data shapes and sources changed behind them through the distributed API.

Outcome

Four Daoust brands now share one design and one platform, consistent to visitors and far lighter to maintain than four separate sites.