Daoust — Four brand sites on one shared platform

# Daoust — Four brand sites on one shared platform

#wordpress#api#frontend#integration

A multi-site WordPress platform sharing a single theme across daoust.be, daconnect.be, dahome.be, and dajobs.be, wired into a distributed API that ties them together.

client: Daoustrole: Shared WordPress theme & API integration layer

Daoust is a Belgian HR and employment group — staffing, titres-services household help, and career management. Its presence spans four sites — daoust.be, daconnect.be, dahome.be, and dajobs.be — that needed to look and feel like one family.

The challenge

Four brands, four sites, one identity. Each site has its own audience and content, but they had to share a consistent design and avoid being maintained as four disconnected codebases — with data flowing between them and a backend platform.

What we built

Delivered at Cherry Pulp:

• Four sites — daoust.be, daconnect.be, dahome.be, dajobs.be — built on a single shared WordPress theme
• A Laravel application alongside them
• A distributed API connecting the sites and services

My role

I built the shared WordPress theme that unifies the four sites, and implemented the integrations wiring those sites into the distributed API — the links that let content and data flow between the sites and the platform. I didn't work on the Laravel application or the API itself; my part was the connective layer between the websites and it.

The interesting part

A single WordPress theme serving four distinct brand audiences is a specificity problem: the theme has to be flexible enough to express each brand individually, but structured enough that changes don't cascade unpredictably across all four sites. The integration layer added a second axis of complexity — frontend templates had to remain stable as data shapes and sources changed behind them through the distributed API.

Outcome

Four Daoust brands now share one design and one platform — consistent to visitors, and far lighter to maintain than four separate sites.